Looks Good, Now What – Luka Gray

In the works.

Passing it by my editor. We will be discussing:

  • Understanding Communication Approaches
    • Descriptive vs. suggestive spectrum
    • Literal vs. metaphorical communication
    • Direct vs. indirect message delivery
    • Explicit vs. implicit meaning creation
  • Descriptive Design Applications
    • Information-heavy communication needs
    • Technical and instructional content
    • Accessibility and clarity requirements
    • Crisis and urgent communication
  • Suggestive Design Applications
    • Brand building and emotional connection
    • Luxury and aspirational positioning
    • Creative and entertainment industries
    • Long-term relationship building
  • Audience and Context Analysis
    • Audience sophistication assessment
    • Cultural communication preferences
    • Industry communication norms
    • Competitive communication landscape
  • Strategic Communication Selection
    • Business objective alignment
    • Brand personality integration
    • Message urgency and importance
    • Available time and attention
  • Hybrid Approach Development
    • Combining descriptive and suggestive elements
    • Progressive disclosure strategies
    • Layered communication techniques
    • Multi-touchpoint communication planning