Looks Good, Now What – Luka Gray

In the works.

Passing it by my editor. We will be discussing:

  • Naming Strategy Development
    • Naming objectives and success criteria
    • Brand strategy integration
    • Audience and market considerations
    • Naming brief creation and approval
  • Naming Methodologies
    • Descriptive naming approaches
    • Suggestive and evocative naming
    • Abstract and invented naming
    • Naming system development
  • Name Generation Processes
    • Brainstorming and ideation techniques
    • Linguistic exploration methods
    • Name modification and combination
    • International naming considerations
  • Name Evaluation Criteria
    • Memorability and pronunciation
    • Meaning and association testing
    • Legal availability screening
    • Digital asset availability
  • Legal and Trademark Considerations
    • Trademark search processes
    • International trademark protection
    • Domain name acquisition
    • Legal risk assessment
  • Name Implementation Planning
    • Rollout strategy development
    • Internal adoption processes
    • External communication planning
    • Name performance monitoring