Looks Good, Now What – Luka Gray

In the works.

Passing it by my editor. We will be discussing:

  • Language Strategy Foundations
    • Language as brand differentiator
    • Verbal vs. visual brand identity
    • Language consistency across touchpoints
    • Language evolution and adaptation
  • Tone of Voice Development
    • Brand personality to language translation
    • Audience-appropriate tone selection
    • Tone spectrum and flexibility
    • Tone of voice documentation
  • Content Strategy Integration
    • Message hierarchy development
    • Content pillar creation
    • Strategic content planning
    • Content performance measurement
  • Language System Creation
    • Vocabulary and terminology standards
    • Grammar and style guidelines
    • Language do's and don'ts
    • Language review and approval processes
  • Cross-Platform Language Management
    • Platform-specific language adaptation
    • Consistent voice across channels
    • Language localization strategies
    • Team language training and implementation
  • Language Effectiveness Measurement
    • Language performance metrics
    • Audience response tracking
    • Brand voice recognition testing
    • Language optimization strategies