Table of Contents

All chapters in "Looks Good, Now What":

• Introduction
• Creative Theory in Design
• Framing: What Are We Solving?
• Creative Work as Argument
• Positioning That Means Something
• Reading the Room
• Emotion vs Function
• Differentiation, Distinctions, and Intersections
• Naming: Methods, Mistakes, & Meaning
• The Role of Language & Tone
• Conceptual Coherence
• Descriptive vs. Suggestive Thinking
• Stop Guessing, Start Mapping
• Creative Process
• Strategy as a Constraint
• Concept to Execution
• Making the Invisible Visible
• Brief to Breakthrough
• Proof, Not Opinions
• The Minimum Lovable Concept
• Prototyping to Learn, Not Prove
• Case Study Thinking
• Deck-Building Workshop
• The Negotiation Lab
• Anti-Frameworks: How Models Break
• Creative or Confused
• Strategic Flexibility
• Creative Compromise
• Strategy vs. Style
• Good/Fast/Cheap
• What to Do When You Don't Know What to Do